© 2019 Johna Walls

Food Truck Design

Identity Design, Truck Wrap Design, Menu, Packaging 

CLIENT: Michelle's Macarons

AWARDS: Featured on Packaging 

                    of the World

OVERVIEW: 

Food serves to connect us with the land, our heritage, and the people around us. It’s a diverse and dynamic channel for sharing stories, forming relationships and building communities. And the intersection between food and wheels has been driving the American culture for the past couple of decades. Food trucks are vehicles for traversing lines of race, class and ethnicity; it is about selling a social experience.

RESULTS: 

Michelle's Macarons is a Troy, Ohio based one woman macaron bakery. I felt that her delicate and beautifully decorated macarons would be the perfect treat for a food truck. Her whimsical and handcrafted style was important to display through the branding which is why I chose to create the identity and patterning by hand and have this be applied to all the branding assets.

IDENTITY

Logo Orientations

MENU & ORDER FORM

PACKAGING

Clear Canister

PACKAGING

Bakery Bag

FOOD TRUCK