Identity Design, Web Reskin, Social Media and Brand Strategy
OVERVIEW: Located in downtown Muncie, Internsection is an immersive
internship opportunity with the advertising agency Intersection. This is not your typical, coffee-grabbing internship; Internsection allows you to sit in the driver’s seat and take control of projects, to sit in on client meetings, to work alongside peers and supervisors, and to establish yourself as a professional in the field. Inspired by the word intern itself, Internsection’s brand will highlight key aspects of the features that make its opportunities unique: it’s your experience, it’s your office, it’s your turn. These focused
concepts welcome prospective interns with a taste of the atmosphere at Intersection, especially its intern-oriented values.
As part of the strategic campaign to spread the word about Internsection, we created and distributed a wide variety of deliverables. This strategic campaign focuses heavily on consistent, engaging social media content; video promotions; thoughtful branded items to hand out at campus and career fair events; and a website that accurately depicts the environment and opportunities available at Internsection.
I created an identity that is inspired by the downtown block on which Intersection is located, with the pin-drop graphic depicting the location of the agency. Incorporating a sense of our space in the brand emphasizes the pride we take in our community. The dual-color logo shows an interaction between Intersection and Internsection. The red color symbolizes
passion, excitement, and creativity.
Click below to view the Strategy Campaign and Media Plan in more depth.