Identity Design

Identity Design, Social Media Assets

CLIENT: JessKay Photography


The client came wanting a refreshed look for her photography business that was taking off. She felt that the look of her original identity was becoming

too similar to photographers in the area. She wanted something minimalistic and modern.


By using a hand-lettering, the logotype characterizes Jess Kay Photography's principles of friendliness, trust, and obviously an eye for aesthetic. The minimal color palette is used to not distract from her beautiful photography. The neutral colors were pulled swatched from colors in Jess' photographs.

Photography by JessKay Photography

© 2019 Johna Walls